28 Mar 2024 --- The EU Council formally adopted a regulation this week improving the protection of geographical indications (GIs) and other quality schemes for wine, spirits and agricultural products. The European wine and spirits industries welcome the new rules, which apply both online and offline and simplify the registration procedure for GIs, as a way to support rural economies and safeguard gastronomic heritage in a globalized market. The main improvements to the regulation include a strengthened role for producer groups by granting them the power to manage their GIs and greater protection for GIs online through domain names and geo-blocking.
