08 Apr 2022 --- The Body Shop is broadening its refill program in stores across the US, with the goal of having 49% of all locations equipped with refill stations by the end of 2022. The easy-to-use in-store stations allow customers to refill their favorite body, hair and hand care products including shower gels, shampoos, conditioners and hand washes. The selection of available products will vary from six to 12 depending on store size. In 2021, The Body Shop announced an ambitious five-year plan to roll out refill stations in the majority of its stores globally in an effort to reduce plastic use and become the most environmentally sustainable business possible. “The foundation of The Body Shop's environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976,” says Hilary Lloyd, vice president of marketing and values, North America. “Our customers have been eagerly awaiting for refills to return to The Body Shop. We're thrilled to be embracing a circular economy approach and provide this [environmentally] sustainable alternative.”
