14 Sep 2022 --- Huhtamaki and Stora Enso are partnering to launch The Cup Collective – a new paper cup recycling initiative. The program, touted as “the first of its kind in Europe,” intends to industrially scale the recycling and value capture of used paper cups and is set to operate across Benelux. The collective will collaborate with partners throughout the supply chain, including the biggest restaurant and café chains, retailers and transportation hubs, as well as independent coffee shops, collection partners, waste management operators and policymakers throughout Europe.
