08 Dec 2022 --- The Cup Collective, a program founded by Stora Enso and Huhtamaki to capture the value of used paper cups through recycling at an industrial scale, has welcomed its first partners, including McDonald’s, SSP The Food Travel Experts, C2 Centre and the National Railway Company of Belgium (SNCB). Together, the companies aim to support the initiative’s ability to significantly increase paper cup recycling volumes in Europe. The Cup Collective initiative aims to recycle half a billion paper cups in Europe in the first two years. The first paper cup collection bins are now available in public venues such as restaurants and transit hubs, throughout Brussels, Belgium. Collected cups are recycled in facilities in the region, including Stora Enso’s site in Langerbrugge, Belgium.
