25 Apr 2023 --- German reusable foodservice specialist Vytal is extending its reach to the Scottish Highlands and providing a new initiative – The Cup Movement – with a returnable beverage packaging scheme using QR-code technology. The project is financed by the Bring It Back Fund, a £1.4 million (US$1.7 million) fund launched by UK environmental charity Hubbub and Starbucks last year, and is being run by local charity Keep Scotland Beautiful.