26 Sep 2022 --- London-based IoT agency SharpEnd is bolstering Clinique’s latest Moisture Surge 100H “More Than You Think” campaign with its Near Field Communication (NFC) technology. The American personal care and cosmetics company has rolled out jars equipped with unique digital identities across 35 markets worldwide, including with UK retailer Boots, to enhance its brand-consumer engagement. In this exclusive interview with PackagingInsights, Cameron Worth, CEO and founder at SharpEnd, discusses the rise of NFC technology in the beauty sector and consumers’ willingness to engage with connective packaging. We also explore the importance of data protection and how data accumulation can benefit businesses.
