23 Mar 2023 --- Yesterday, the EU began discussions on the upcoming ban of per- and polyfluoroalkyl substances (PFAS), also known as “forever chemicals.” ChemSec, the environmental non-governmental organization, created an advocacy campaign called PFAS Movement, composed of over one hundred consumer brands that support a comprehensive chemical ban. The campaign calls for comprehensive regulation of PFAS in the EU. Brands such as the H&M Group, Urbanears and The Cookware Company represent various industries, from fashion, home goods, food and personal care.