13 Oct 2022 --- Jägermeister is using a thermochromic ink-enhanced label to reveal a prize code when stored at its ideal -18ºC temperature. Consumers put their received code into the Jägermeister website to reveal whether they have won a prize as a part of its “The Secret is Ice Cold” campaign. The temperature-sensitive back label is an extension of the company’s campaign, launched in December 2021. However, Jägermeister has been dabbling with thermochromatic labels since 2019, when Berkshire Labels created a thermochromic sleeve for its bottles at the time.
