22 Jun 2020 --- The e-commerce lifecycle entails greater complexities and more touchpoints than Bricks & Mortar but with the right tools, knowledge and expertise, the innovation “Sweet Spot” can be discovered. The “Sweet Spot” methodology developed by Gavin Mounce, E-commerce Design Manager at DS Smith Packaging has been utilized widely in DS Smith innovation workshops and customer collaborations to achieve the required balance of environmental sustainability, protection, brand alignment, customer experience and inclusive design in e-commerce packaging designs. PackagingInsights speaks to Mounce and colleague Alan Potts, Design & Innovations Director at DS Smith, about the “Sweet Spot” methodology, Amazon’s Frustration Free Packaging (FFP), “wow factor” unboxing experiences and the rise of connective packaging technologies.
