Tilt Beauty has launched in the US to make cosmetic packaging accessible for people with disabilities. The beauty brand is debuting with the Lashscape Mascara and Grip Stick hydrating lip treatment, designed to be easy to hold, open, and apply. Aerin Glazer founded Tilt Beauty after she was diagnosed with psoriatic arthritis and found traditional makeup challenging to use. Glazer created the brand to help others facing similar setbacks, to address the market gap.
