14 Aug 2019 --- Toast Ale, a UK brand that brews beer from surplus bread, has partnered with B&B studio to create a new brand identity. The redesign includes a new packaging design, emphasizing the brand’s planet-saving potential front and center, according to B&B studio. The new logo features a condensed Toast wordmark, which aims to symbolize collaboration, unity and the “clinking glasses” of toasting. This is enclosed in a circle to evoke the circularity of the brand’s product, the head of a pint of beer, or even the planet itself. The company says it could take up to six months before the new look is entirely out there, estimating that the full transformation will be complete for 2020.
