24 Mar 2020 --- In collaboration with PackagingInsights, Innova Market Insights has unveiled its Top Packaging Trends 2020, with “The Language of Environmental Sustainability” identified as this year’s leading trend. FMCG brands are increasingly finding a competitive advantage in more prominent on-pack communication of their packaging’s environmental sustainability credentials. Packaging – and its impact on the planet – are now regarded as key purchasing considerations for many global consumers. Trend two is “Plastics Come Full Circle,” which details the increasing inclusion of recycled plastics in packaging as a key component in the circular economy paradigm. Rounding off the top five trends identified by the market research specialist are “Packing an e-Punch,” “Internet of Packaging” and “Plant-based Packaging.”
