22 Feb 2023 --- Innova Market Insights has revealed its top packaging trends for 2023, with “Plastics circularization” taking the lead spot. Plastic packaging consumption will continue to grow despite anti-plastic sentiment and increasingly stringent waste management regulations. Forward-thinking brands see a future for plastic packaging that can support the circular economy. “Green but clean,” “Renewable rebellion,” “Meaningful connections” and “Reusable revival” complete the global market researcher’s top packaging trends. Greenwashing fears will abound amid a surge in on-pack environmental claims, creating opportunities for brands that can defend sustainability messaging with validated science.
