22 Jul 2022 --- As unprecedented heat waves sweep across Europe, putting much of the continent on alert for droughts, experts are warning that the paper packaging industry is inadvertently contributing to one of the most serious impacts of climate change: water loss. This problem is caused, in part, by the massive uptick in businesses replacing plastics with fiber-based materials in efforts to reduce reliance on fossil fuel-based resources and advertise their carbon emissions reductions. In 2021, Innova Market Insights labeled this trend the “Fiber-based Frenzy.”
