18 Jul 2022 --- As packaging manufacturers around the world rapidly move away from the use of virgin plastics, the demand for fiber-based solutions is booming. However, industry associations, producers and consumers could be seriously overlooking an environmental pitfall in the use of paper and pulp – water loss. Currently, the pulp and paper industry is one of the heaviest water users within the industrial economy, requiring 54 cubic meters on average of water per metric ton of finished product. While certification schemes such as the Forest Stewardship Council seek to ensure sustainable water usage, only 17% of global supplies adhere to these standards.