25 Jan 2022 --- UFlex–Asepto, the first Indian manufacturer of aseptic liquid packaging, is partnering with the FDC brand Electral Z+ (ORS+Zinc Solution) on ready-to-drink (RTD), over-the-counter products, with the formulation being manufactured by Halewood Laboratories Private. FDC, a manufacturer of Oral Rehydration Salts (ORS), is partnering with UFlex–Asepto to develop a distinctive packaging solution for its RTD Electral-Z+ brand.The new value-added variant of Electral launched in UFlex–Asepto’s holographic packs is available in pharmacies and health centers across India.“The launch is an extension of our flagship brand Electral with Zinc, marketed as Electral Z+ (ORS +Zinc Solution) RTD, and available in a 200 ml pack in orange flavor,” says Nandan Chandavarkar, joint managing director at FDC.Ashwani Kumar Sharma, president & CEO for Aseptic Liquid Packaging Business at UFlex adds: “The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasize the solution's major component, Zinc – the most vital nutrient, so that it receives extra customer attention.”“What UFlex–Asepto in turn came up with is the unique 3D holographic packaging solution, drawing attention with interactive packaging. Overall, the packaging has not only proved to be the ideal match facilitating clear communication to consumers, but also highlighting the product’s USP,” he adds.
