27 Feb 2019 --- The UK waste industry is in a “dire state” and the problems could worsen after Brexit. This is according to Joanna Stephenson, Managing Director of PHD Marketing, who spoke to PackagingInsights during Packaging Innovations 2019. Stephenson is calling for a “holistic approach” to the problem, which prioritizes consumer education, improved infrastructure and designed-in recyclability. In a wide ranging interview, Stephenson also stresses that packaging is a “green technology” that must do more to market itself coherently as a sustainable benefit to society.
