14 Nov 2018 --- A London supermarket has become one of the first in the world to introduce a dedicated Plastic Free Zone. In collaboration with A Plastic Planet, Thornton’s Budgens store in Camden’s Belsize Park took only 10 weeks to accumulate more than 1,700 plastic-free products, ranging from fresh fruit and vegetables to wild game meat including squirrel and wild boar. A range of plastic-alternative materials including beechwood nets, pulp, paper, metal, glass, cellulose and carton board are being used to package the products. Plastic-free zones are designed to introduce consumers to the concept of a plastic-free lifestyle.