10 Jan 2022 --- Central European consumers are increasingly shopping online and demanding more environmentally sustainable packaging. Mondi’s annual research of consumers in Germany and Poland also revealed Silver Surfers (age 55+) are a growing e-commerce consumer segment, with nine out of ten shopping online in 2021. Online interviews with 3,085 consumers during the fourth quarter of 2021 showed 90% of the surveyed population shopped online in 2021. The data was gathered during the annual peak season for online shopping, between Black Friday and New Year’s, a period in which holiday presents were often bought online, driven by pandemic restrictions.
