27 Mar 2023 --- Persil, Unilever detergent brand, is adding Accessible QR codes (AQR) to a range of its packs, developed in partnership with Zappar and the Royal National Institute of Blind People (RNIB). The codes were designed to provide the UK’s two million blind and partially sighted population with access to product information and a more inclusive shopping experience. The AQR code will be available on Persil’s capsules in plastic-free packaging and its Ultimate Liquids range. Unilever, RNIB and Zappar hope this initiative will drive a broader conversation on the accessibility of consumer goods and make accessible product information a standard for packaging design.
