22 Jan 2019 --- “It’s not what you read,” says packaging design expert, Marc Pruijssers, during his recent TEDx Venlo talk on visual language, “it’s what you see, is what you get.” Pruijssers demonstrates that the most aesthetically-pleasing design choice is not always the most commercially effective and that a more scientific approach to packaging design is required. He speaks to PackagingInsights about the power of visual language in connecting consumers with packaging at the all-important point of sale.
