French tech firm VusionGroup is in discussions with major UK and Ireland grocery retailers to roll out electronic shelf labels (ESLs), known as SESimagotag, in more than a thousand stores. This new digital platform allows shoppers to access a range of e-services, such as product ratings, customer reviews and nutritional information, by scanning a QR code or barcode while shopping.The adoption of electronic price tags increases operational efficiency by freeing staff from the manual task of updating paper labels. Additionally, the shift to digital labels reduces paper waste and allows stores to manage stock levels more effectively.
