Morrama, a design and innovation consultancy, has unveiled a new packaging design for Wagamama’s in-store retail range of sauces and meal kits. This fresh look departs from the traditional black backdrop common in Asian-inspired brands, allowing the restaurant’s products to stand out on shelves.Morrama used AI to test various visual styles, enabling iterations without the need for a photography studio. The innovative approach fostered collaboration with the Wagamama team, resulting in a design that enhances the brand’s shelf presence and elevates the at-home dining experience.
