Polytag has announced the inclusion of Waitrose & Partners to its Ecotrace Programme, an initiative to track and recycle single-use packaging in the UK. As part of the program, Waitrose has access to the Polytag dashboard, a platform for tracking the lifecycle of plastic packaging.Alice Rackley, CEO at Polytag, says: “Waitrose joins us at a pivotal moment as we approach our goal of installing plastic detection units (PDUs) at 12 sites within the first year of our Ecotrace Programme. This incredible achievement will empower FMCG brands, retailers, and waste management companies by providing invaluable access to granular barcode-level data on 50% of the UK’s waste recycling stream.”
