03 Feb 2023 --- Waitrose has reduced its packaging for this year’s Easter confectionery range, cutting its overall packaging weight by almost 20% and saving close to one metric ton of plastic going to landfill. “Our previous lines used to feature plastic windows, but these have now been replaced by cardboard and foil packing across nearly the entirety of our own-label range. This has enabled us to reduce our overall packaging weight, cutting out nearly one metric ton of plastic,” Christina Capellaro, packing development manager at Waitrose, tells PackagingInsights. The retailer has also stopped using plastic trays for nearly all of its Easter confectionery. Sarah Breadmore, confectionery product developer, adds: “This is truly our most exciting Easter range to date, not just because of the delicious, innovative products but because of the incredible work that has gone into reducing our use of plastic.”
