13 Dec 2019 --- Coffee is deeply rooted in many cultures and holds the status of the most popular drink worldwide. The more coffee we drink, the more grounds we discard – but what purpose might coffee waste serve post-usage? German company Kaffeeform tasked itself with creating a sustainable beverage container out of waste, experimenting with coffee grounds, and from this the Kaffeeform cup was born. PackagingInsights speaks with Anika Paulus, Head of Communications for Kaffeeform, about the cups’ creation, durability and sustainability mission.