20 Oct 2023 --- The changing behaviors of online shoppers and ongoing technological advancements require businesses to adapt to safeguard their future operations. The e-commerce packaging of businesses and online brands will continue to serve as the initial interaction point between brands and their customers, asserts Armand Schoonbrood, executive lead at Mondi Group eCommerce. He tells us that packaging must consistently deliver the expected brand experience. In a world where the shopping experience is increasingly digital, the physical aspect of the unwrapping experience has to remain positive.
