In packaging news this week, Elopak’s reduced-plastic Pure-Pak Imagine carton hit retailer shelves, with FrieslandCampina among the early adopters. Meanwhile, Avery Dennison Smartrac launched Circus Pro and Circus Pro Flex Near-Field Communication (NFC) inlays for secure end-to-end brand protection. Also, Tesco launched the UK’s most extensive network of recycling points for flexible plastic, and ProAmpac developed a recyclable pouch for bathing salts brand Westlab.