The New Bottle Co (NBCo) team has presented its molded fiber bottle “designed to disappear” at this year’s World Economic Forum in Davos, Switzerland. NBCo promises an end-to-end supply chain, supporting brands in transitioning away from plastic and toward fiber-based applications. NBCo offers an alternative to traditional plastic packaging which is made from “rapidly renewable resources” such as bamboo, miscanthus, eucalyptus, and agricultural waste like bagasse.