18 May 2020 --- L’Oréal brand La Roche-Posay has achieved a global first by packaging its Anthelios sunscreen in a cardboard tube, starting this month in the French market. The cardboard tube solution reduces plastic usage by a reported 45 percent. The innovative tube is the result of L’Oréal’s collaboration with cosmetic packaging heavyweight Albéa and is the first in a long line of cardboard solutions to follow, according to the companies. Cosmetic specialist Kiehl is set to become the next brand to adopt the eco-friendly cardboard packaging solution in 2021.
