The UK charity Waste and Resources Action Programme (WRAP) is advising the UK Government to ban plastic packaging for uncut fresh fruit and vegetables in retail to reduce waste and shift consumer behavior to bring down the nation’s environmental footprint. WRAP’s proposal focuses on 21 fruit and vegetable products, including bananas, apples, potatoes, carrots and salad tomatoes. The anti-waste charity recommends that the government take a phased approach, advocating for a complete ban on plastic packaging for these items by 2030, with the aim of significantly reducing both plastic and food waste.