28 Aug 2020 --- Augmented Reality (AR) is a fast-growing technology in premium and non-premium packaging that imagines new depths of brand-consumer engagement. PackagingInsights speaks with Martin Stahel, Director at Zappar, a proprietary AR technology company with ambitions to provide flexible, affordable and scalable connective solutions globally. Zappar’s AR projects include virtual cocktail recipes for Bombay Sapphire gin, ingredients and nutritional information brought to life on Kroger Espresso boxes, and Chuppa Chups face filters for post-purchase rewards. Stahel discusses Zappar’s technology, the barriers to wider AR adoptions, and where he sees AR heading.
