17 Jan 2020 --- As the packaging industry is striving for better alternatives to packaging waste, product designer Jonna Breitenhuber found a way to eliminate shampoo bottle packaging entirely. Her graduating master thesis from the University of Arts in Berlin, Germany, yielded Soapbottle, a soap-based shampoo bottle. Once both the shampoo and the surrounding soap bottle shell are used up, waste can be avoided altogether. Breitenhuber tells PackagingInsights more about the future potential of this innovation in the personal care packaging sector.
