As global awareness of environmental issues intensifies, the flexible packaging industry is undergoing a significant transformation. One of the most prominent trends is “paperisation,” a movement toward replacing traditional plastic packaging with paper-based alternatives. This shift is driven by positive perception of paper, consumer demand for more sustainable options and the regulatory pressure to reduce plastic waste. However, the growing trend of “paperisation” is a complex one, and it raises important questions about the true sustainability of these new materials.

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