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Crown: The canned cr...

Crown: The canned craft beer trend, aluminum recyclability and Augmented Reality

13 Oct 2020 | Crown Bevcan Europe & Middle East

Veronique Curulla, Marketing & Business Development Director, Crown Bevcan Europe & Middle East, discusses the drivers behind the craft beer in cans trend, design techniques to stand out in an increasingly competitive market, European aluminum recycling rates, and CrownSmart Augmented Reality.

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