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Packaging Innovations 2025 live: Wipak anticipates EU PPWR and digital product passport impacts

13 Feb 2025 | Wipak

Wipak presented its latest range of GreenChoice packaging solutions, designed for increasingly stringent recyclability regulations, at Packaging Innovations 2025 in the UK. Keith Gater, product manager for GreenChoice, tells us what impacts the EU’s Packaging and Packaging Waste Regulation (PPWR) could have on packaging design and how UK businesses might align with the new rules. Gater also considers the role of digital product passports in the future of packaging.

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