SharpEnd: Connective technologies preparing to go mainstream
25 Mar 2019 | SharpEnd
Near-Field Communication (NFC) and other connective packaging technologies are readying for full-scale deployments across multiple markets in 2019, Cameron Worth, Founder of IoT agency SharpEnd, is predicting. Here, Worth describes how the increased cost-effectiveness and standardization of connective mechanisms, notably NFC tags, means that brand owners are now able to integrate connective technologies in packaging onto existing production lines. In a wide-ranging interview, he also discusses the challenge of combining these technologies with increased sustainability in packaging.
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