Specright: How to turn packaging data into actionable sustainability
18 Mar 2024 | Specright
We speak to Matthew Wright, CEO and founder of Specright, about how its Specification Data Management platform can help packagers make sense of packaging data gathered throughout the value chain, to optimize design and tie-up packaging waste loopholes. Wright also shares insights from the company’s recent sustainability consumer survey and exemplifies recent innovations such as the Coca-Cola label-free bottle that highlight consumer preference for ease of recycling.
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