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Household packaging innovation

Sep 2024
ABSTRACT
Innova Market Insights data indicates that Household product launches were increasing globally, featuring a 20% year-over-year growth between April 2022 and March 2024. From April 2023 to March 2024, Bottle was the leading packaging format and Plastic was the leading packaging material among the... More rightarrow
TOP 3 PACKAGING MATERIALS
  1. Plastic-Not Specified
  2. Glass
  3. Carton
MATERIALS ANALYZED
Packaging launches only;
Recyclable
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2022 vs 2024)

TOP COMPANY
Bath & Body Works

TOP FORMAT
Bottle

TOP CLAIM
Recyclable

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2022 vs 2024

Previous Analysis Features on PackagingInsights.com

Innova Market Insights data indicates that Dessert & Ice Cream launches were increasing globally, featuring a 12% year-over-year growth between April 2022 to March 2024. From April 2023 to March 2024, Flat Pouch was the leading packaging type and Plastic was the leading packaging material. During the same period, Recyclable (46%) was the top sustainability claim in global Dessert & Ice Cream launches.
Innova Market Insights data indicates that using metal packaging with recyclable claims in F&B launches has grown by 2% annually from April 2019 to March 2024. Between April 2023—March 2024, Tin was the top metal packaging format and Plastic was the leading material used alongside metal. Key sustainability claims included Green Dot Certified (19%), BPA-free (2%) and Responsible Source (2%).
Innova Market Insights data indicates that Soups & Sauces launches were increasing globally, featuring a 5% year-over-year growth when comparing the period between April 2022 to March 2024. From April 2023 to March 2024, Bottle (39%) was the leading packaging format. Data also indicates that Glass was the leading packaging material (37%).
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