14 Jan 2020 --- Toothpaste juggernaut Colgate has launched the “first-ever” recyclable toothpaste tube line called Smile for Good. Certified by the Vegan Society, the new tube outlines the function of each of the toothpaste’s 99.7 percent natural ingredients on the front of the pack in a RecyClass-recognized recyclable tube. Having recently been named one of the top ten polluting companies worldwide, Colgate aims to make all of its packaging recyclable – toothpaste and otherwise – by 2025.