05 Jul 2022 --- Evian and Reward4Waste have partnered to create a digital return scheme (DRS) for Wimbledon to boost water bottle recycling at the ongoing tennis championships. Outdoor sporting events where hydration is vital significantly contribute to the consumption of plastic bottles, estimated at 7.7 billion annually in the UK. The mineral water brand wanted a reward-based initiative to explore the DRS’ potential for user engagement and interaction and partnered with Reward4Waste to create the Return4Reward scheme. It is Evian’s first-ever digital recycling reward project.
