06 Jul 2020 --- Disrupting the traditional glass bottle-focused wine sector, UK-based Frugalpac has launched a wine bottle called Frugal Bottle, which is made with 94 percent recycled paperboard and a food-grade liner. The new bottle is five times lighter than a standard glass bottle and uses up to 77 percent less plastic, helping the bottle stand out on shelves and attract eco-conscious consumers. Frugal Bottle’s first taker is Italian vineyard Cantina Goccia, filling the Frugal Bottle with its unwooded Sangiovese red 3Q.