06 Jul 2022 --- A study conducted by Suntory Beverage & Food has found that it takes UK consumers approximately seven weeks to start perceiving plastic bottles as recyclable items through deposit return schemes (DRS) rather than waste. More specifically, the study named “Deposit Return Schemes: What’s in Store?” reveals that when DRS is introduced, consumers need time to internalize the change and won’t move toward bottle recycling immediately.“It [DRS] is going to revolutionize the way people shop. Placing an extra value on drink containers to encourage more responsible behavior is going to change the whole relationship between drinks manufacturers, shoppers and retailers,” says Matthew Dane, head of trade marketing at Suntory.
