26 Nov 2018 --- Luxury packaging is a growing but increasingly competitive market. Luxury is often associated with elegance and expense, and when it comes to luxury packaging, companies focus on delivering products wrapped in style, innovative design and materials which provide a luxurious feel. Now, consumer demands are higher than ever, and a well-rounded product must do more to deliver on both content as well as exterior. Suppliers are exploring new and innovative ways to differentiate luxury packaging through enhanced aesthetics, increased sustainability and new connective capabilities, taking the market-focus beyond elegance and into new frontiers.