01 Feb 2021 --- Absolut Vodka is transitioning from glass to the Absolut Paper Bottle in the UK and Sweden, after the Paboco bottle prototype was successfully trialed in the UK in the fall of 2020. “By exploring new solutions for our packaging, we are simply driving sustainable innovation forward within the bottling industry and challenging the mindsets of both consumers and players across the spirits industry,” Niclas Appelquist, innovation director, future of packaging at Absolut, tells PackagingInsights.
