Innova Market Insights data indicates that global F&B launches featuring “less packaging” claims grew by 38% from July 2019 to June 2024, with nearly two-thirds of these launches in Europe. The Meat, Fish, and Eggs category led the way, accounting for 17% of these launches. Potato-based snacks was the fastest-growing subcategory, with a 95% increase in launches with less packaging claims over five years. Over half of these products were packaged in Plastic.
Innova Market Insights data reveals a significant surge in food and beverage launches across Africa, with a growth of +19% from October 2019 to September 2024. South Africa, Algeria, and Ghana are the top countries with the most product launches. Flat pouch packaging dominated the market, with nearly half of all new launches utilizing plastic packaging. At the same time, the use of biobased packaging in food and beverage new product development is rapidly expanding.
Innova Market Insights data indicates that global snack launches increased by 3% from July 2019 to June 2024. The leading region for these launches was Asia. Snack nuts & seeds were the leading subcategory, but popcorn grew the fastest. Half of the snack launches were packed in flat pouches, but the tube was the fastest-growing format.
Innova Market Insights data indicates that global dairy & dairy alternative launches grew by 3% between July 2019 and June 2024, with Europe leading at 42% from July 2023 to June 2024. Flat pouch packaging was the most used packaging type for dairy launches, and there is a rising use of biobased and post-consumer recycled materials for dairy & its alternative products.
Innova Market Insights data indicates that nearly half of Asian consumers prioritize food and packaging quality in their purchasing decisions. F&B launches in Asia saw a 5% growth from April 2019 to March 2024, with China, India and Japan leading the market. Bakery and snacks dominated the region’s F&B launches, while “recyclable” was the top environmental claim. Additionally, the use of vegetable ink in packaging is surging growth in Asia.
Innova Market Insights data indicates that global F&B launches using fabric packaging increased by 5% from April 2019 to March 2024. Forty-one percent of fabric material launches were in the Fruit and Vegetables category. There was also significant growth in Meat, Fish and Eggs packaged in fabric. Nearly half of the new product developments in fabric packaging were in Mesh Bags, with Recyclable as the predominant environmental claim.
Innova Market Insights data indicates that global F&B launches with bio-based packaging had a 60% average annual growth from April 2019 to March 2024. Europe (59%) was the leading region for these launches, and most frequently, bio-based materials were used for Hot Drink packaging. Additionally, more than 2 in 3 bio-based packaging launches contained recyclable claims.
