Innova Market Insights data indicates that supplement launches increased by 5% on average from October 2019 to September 2024. Sixty-five percent of these launches were packed in a Bottle, but Standing Pouch had a 92% growth in five years. Additionally, only 19% of supplement packaging had sustainability claims, with reusable, vegetable and bio-based claims gaining ground globally. This highlights how, despite the growing trend in supplements, sustainability remains lagging behind.

Innova Market Insights data indicates a 3% average annual growth for global F&B launches in fiber-based packaging from July 2019 to June 2024. Of these launches, 18% were in the Bakery category, while the fastest increase for fiber-based packaging use was in the Soft Drinks category. Carton was the leading fiber-based material for NPD. Nearly half (45%) of fiber-based launches had recyclable claims.

Innova Market Insights data indicates a 9% growth in food and beverage packaging launches featuring responsible source claims. 26% of these launches were in the Dairy category, but there is a 28% growth in Meat Substitute launches with responsible source packaging.

Innova Market Insights data indicate an increase in Halloween-themed product launches. From July 2023 to June 2024, 57% of these launches were in Confectionery, but there is a steep growth in Halloween-themed Cereal launches. Fifty-four percent of these thematic launches were packed in flat pouches, and the majority were packed in plastic.

Innova Market Insights data indicates a rise in food & beverage launches featuring flexible plastics. A significant portion of these products highlighted Recyclable claims, with resealable packaging gaining ground. Additionally, sustainability efforts for flexible plastics have been on the rise, including trends like reducing packaging, using biobased materials, and adopting vegetable-based inks.

Innova Market Insights data indicates a 5% growth in frozen food launches from July 2019 to June 2024, with desserts and ice cream dominating the new product development scene at 27%. While 45% of frozen items were packaged in flat pouches, the use of vacuum pouches is rapidly gaining traction.